Filofax and Letts of London
We proudly present our successful migration project for Filofax and Letts of London, encompassing 26 instances of Magento (version 1.9.3.4), 37 websites, 50 stores, 12 languages, and 13 currencies. With a complex ecosystem featuring around 3000 products, both configurable and simple, and a substantial customer and order base across multiple stores, our mission was to streamline operations. Leveraging our expertise, we seamlessly migrated the entire system to 23 Shopify Plus stores, eliminating the need for backend and system admin support while significantly reducing hosting costs. This transformation simplified the overall operations and empowered Filofax and Letts of London to maximize their potential in the competitive eCommerce landscape.
About the client
Filofax, a renowned UK company, derives its name from the abbreviation "file of facts," which encapsulates the essence of its products. Founded in 1921, Filofax has been a pioneer in developing high-quality stationery that seamlessly blends design and functionality. The company gained recognition with the creation of the iconic 6-ring personal organizer, revolutionizing the way people manage their schedules and tasks. With a steadfast mission to inspire individuals to make the most of each day, Filofax continues to offer innovative solutions that enhance productivity and organization, empowering users to optimize their daily lives.
Letts of London, a renowned stationery brand, is dedicated to developing high-quality products that rekindle the joy of handwriting. With a rich heritage dating back to 1812, Letts of London holds the distinction of being the creators of the first commercial diary. Guided by the visionary spirit of John Letts, the brand upholds a tradition of exceptional craftsmanship. Letts of London understands the significance of personal narratives and the art of planning for the future. By offering meticulously crafted stationery, the brand empowers customers to tell their stories, capture their memories, and effectively plan their lives, fostering a deeper connection between pen and paper in today's digital age.
Blueline, Brownline and Rediform
We take pride in highlighting our successful migration project for Bluelinne, Brownline, and Rediform, involving four instances of Magento (version 1.9.3.4), seven websites, nine stores, two languages, and two currencies. With a vast product range of approximately 1800 items, encompassing both configurable and simple products, and a substantial customer and order base across multiple stores, our primary objective was to streamline operations. Through our expertise, we successfully consolidated the global operations into five efficient Shopify Plus stores, eliminating the need for backend and system admin support and significantly reducing hosting costs. This transformation not only simplified overall operations but also allowed Bluelinne, Brownline, and Rediform to optimize their resources and focus on their core business goals.
About the client
Blueline, established in 1917, is a Canadian-owned company owned by the Savoy family. Renowned for its commitment to superior-quality office products, Blueline aims to enhance efficiency in daily work life. With a diverse product portfolio ranging from business forms and accounting books to diaries, planners, and note-taking solutions, the company thrives on innovation and simplifying work processes.
After three generations of leadership, Harold M. Savoy assumed the role of president and owner in 1988. Under his visionary guidance, Blueline achieved continuous success and market prominence. The strategic acquisition of Brownline's seasonal and accounting products in 1994 further solidified Blueline's position as a leader in the Canadian market. In 1998, the company expanded its footprint by acquiring Rediform Inc., a prominent printer of business forms based in Coppell, Texas, further strengthening its global presence.
